Data Policy

Sustainability

Data is key to the future business sustainability of Northants Cricket, and we have put in place a customer centric policy to explain why we want your data, and how we intend to use it to enhance communication streams and your experience of the club.

The main benefit by registering / updating your information is that you will be helping us help you. We know your support is vital as Northants Cricket strives to become ‘The best non test match County Cricket club in the country,’ and we want to work with you to make that journey improved for all involved.

As part of the ECB and Northants Cricket’s Customer Engagement Programme, the club is putting together plans to increase the use of data collection and digital marketing, which will improve our services to you the fans, whilst helping take Northants Cricket forward into a more successful future.

Our database is one of the most important elements in carrying Northants Cricket forward, and an accurate and efficient database of customer information is vital as we look to revamp and continuously improve club communications, ticketing and Customer Relationship Management.


We know we have a potentially large fan base in and around Northamptonshire, and we want to communicate to potential visitors to the County Ground as well as our loyal members in a much more efficient way – in the way that that you want to be communicated to –this is the first step on that journey of greater customer awareness.

Everyone at Northants Cricket knows the club must be customer led and our Customer Engagement Programme, driven by our use of an integrated Customer Relationship Management system will enable us to talk to you in the most knowledgeable way.

Why we want your data and to communicate via email:

Saves you time and money when it comes to purchase items such as tickets or memberships. We can communicate with you more effectively, with relevant information that you want. The more we know, the better we can serve your needs through more informed decision making.

Your email address or contact details will not be given to any third party companies without your authorisation. Entitlement to our offers of targeted promotions, discounts and special offers to our email databases.

We will promise to look after your data it in accordance with Data Protection laws. We will also keep our communications to you relevant to your interests in Northants Cricket.

For more information on our Data Policy, please email feedback@nccc.co.uk

Thank you for your continued support of Northants Cricket.