This year the Steelbacks introduced the new Steelbacks Cheerleaders, who quickly became fan favourites at all NatWest T20 Blast matches.
The Steelbacks Cheerleaders undoubtedly added glamour and entertainment to Steelbacks games, with their dance routines being one of the most popular parts of match days.
The group are based in London, and are the quickest growing cheerleader groups in the UK. On working with the club, Zoe Rutherford Creative Director of the London Cheerleaders said, “Working with Northants Cricket has been brilliant. It was a privilege to be part of such a great and well-organised match day event.
"All the staff at Northants Cricket were friendly and welcoming to us, "The London Cheerleaders", and we really feel like an important part of the Northants Cricket family. The cheerleaders enjoyed working at the NatWest T20 Blast match days - they looked forward to it all week and there was always an excited buzz while travelling to Northampton for the games. We loved engaging with the Steelbacks fans, and helping them support the team; we cannot wait until we do it again next year!"
On the big impression the Steelbacks Cheerleaders made this year, David Smith, Chief Executive of Northants Cricket commented, “The London Cheerleaders have provided fantastic match day entertainment during Northamptonshire Steelbacks home NatWest T20 Blast games this season.
"A feature has been their interaction with spectators and corporates alike, adding real value to the family match day experience. Our crowds have grown game on game throughout the season and there is little doubt the London Cheerleaders have made a major contribution and have played an integral part towards this growth".
"Northants Cricket can recommend The London Cheerleaders to any venue - you will not be disappointed.”