Northants Cricket Announce Profit

Northants Cricket Announce A £14.7k Profit For The Financial Year ending 30th September 2013.


Northants Cricket Chief Executive David Smith said, “Northants Cricket is delighted to announce a profit of £14.7k for the financial trading year up to 30th September 2013. Turnover was up by £406k (13%) on the previous trading year. The club benefitted from increased gate receipts of £91.7k primarily due to the T20 success including a home quarter final. Subscription income was down by £14.5k on the previous year, and although a National trend across almost all counties, after the success of last season, and the significant investment into Members facilities, we have already in January exceeded last year’s membership revenue figures. The club also took the opportunity to depreciate £65k for the temporary stand erected in 2009 to help with the increased attendances of T20 cricket.


The club benefitted from a Madness concert in September where over 12,000 people attended the ground. The concert took place 48 hours after the final home LV= County Championship match of the season and it demonstrated that the ground has the ability for multi usage alongside our primary business of cricket. Music forms an important part of our continued effort to be less reliant on cricket related income as we strive to develop a more robust 365 day a year business model. We have plans to hold more concerts during 2014.


We have taken the opportunity to bring catering in-house from January, this we hope will see us being able to offer a greater range of catering choice and we should benefit from the cash turnover and it will also allow us to have a greater alignment with our customer led objectives.


Over the course of the next few years the club will continue to benefit from a planned capital investment programme that will see a new 950-seater stand to be completed by May 2014 to replace the temporary stand that has been in place since 2009. The Old Speckled Hen Lounge is currently planned to be fully re-furbished during the Autumn of 2014 with much improved facilities. This will also help us develop our Corporate Hospitality and Events revenues. We will also be building a new permanent Sky media broadcasting studio on top of the indoor school to elevate the ongoing challenges associated with the temporary structure outside the Old Speckled Hen Lounge which is currently planned to be completed by the start of the 2015 cricket season.


The club like so many non-Test match clubs is facing significant financial challenges over the next few years, 2014 promises to offer strong commercial opportunities with the new NatWest T20 Blast schedule looking more favourable with five Friday night home fixtures. Our biggest ongoing challenge is to engage more local businesses in supporting the cricket club. I am very hopeful that given the on field success of last season that we can encourage people to support their local cricket club, in our re-furbished dining areas and corporate boxes. The club recently announced a new Commercial deal with The University of Northampton and we very much hope this will be the start of a number of commercial deals with local companies.


On the playing front, last summer we enjoyed significant success and this brought the club its first trophy in 21 years, winning the T20 competition at Edgbaston and achieving promotion to Division One of the LV= County Championship by finishing second in the four day competition. We also missed out on a place in the 40-over competition semi-final by 0.2 of a run. It was a wonderful achievement and showed what could be achieved by a small non-Test match county when the environment and culture within the club were aligned. 2014 in Division One will no doubt be challenging, we will be playing against some of the best teams and at some of the best grounds in the country, but if we avoid injuries to players and we perform at the top of our game we are capable of being competitive against any team in the country in any competition.


We will continue with our policy of developing a core group of home-grown players, with a sense of who and what they represent, alongside good senior role model cricketers, with a quality overseas player, this we still believe, is the best way to bring success to the cricket club. Both Olly Stone and Ben Duckett played and captained England Under 19’s during 2013 and David Willey played for the England Lions as well as being included in the England Emerging Players Programme. Add to that the contribution of Graeme Swann and Monty Panesar both developed through our Academy system and the club can point to a very successful player pathway.


The club is very much looking forward to 2014 and the exciting opportunities that it offers. I wish all Northants cricketers, members and followers a very enjoyable warm and dry summer.”


For more information please visit the 2014 Accounts page

Northants Cricket Announce Profit